NEW BALANCE 2002R JJJJOUND STORM BLUE

Montreal-based design studio JJJJound has once again joined forces with New Balance, and this time, they've unveiled a fresh collaborative runner slated for release in Fall/Winter '23.

The star of this collaboration is the New Balance 2002R, and JJJJound has worked its magic to give it that unmistakable minimalist makeover they're known for. Staying true to the shoe's heritage, it arrives in a premium ensemble of grey suede and leather, beautifully complemented by navy panels. Towards the rear, there's a subtle off-white section on the midsole, adding a touch of contrast to the design.

For that extra touch of co-branding, you'll find JJJJound's distinctive type font proudly displayed on the tongues, marking this collaboration as a true testament to the synergy of design aesthetics from both parties. This release is bound to be a standout in the world of sneaker collaborations, combining the timeless appeal of New Balance with JJJJound's unique, minimalist touch.